Gray Matters Capital Launches its Accelerator Program ‘GMC Calibrator’


Gray Matters Capital Launches its Accelerator Program ‘GMC Calibrator’

This is India’s first Accelerator Program focused on improving ‘User Engagement’ on Mobile Apps and Digital Platforms of enterprises in the ‘Learning to Earning’ space for youth especially women and girls.

 Cohort to get Growth Voucher based access to experts in Behavioral Design and Product Strategy to ‘Calibrate’ product changes for greater impact

 Partners with Indian Angel Network, Zinger Labs, Final Mile Consulting and Amazon’s AWS Activate

Gray Matters Capital, an impact investor focused on enterprises working to improve access to affordable quality education and  employability in India, has today announced the launch of ‘GMC Calibrator’ – a 6 month Zero Equity Blended Accelerator Program.

This is India’s first accelerator program focused on improving ‘User Engagement’ on mobile apps and digital platforms of enterprises in the ‘Learning to Earning’ space. The participants will be provided end-user behavioural insights which will enable product improvements   leading to improved learning outcomes.

Speaking about the launch of its latest initiative in India, Ragini Chaudhary, India CEO, Gray Matters Capital said, “The GMC Calibrator is aimed at those enterprises with digital solutions which have the disruptive potential to change the paradigm of education and skilling in the country. We are also looking to bridge the gender gap that exists in education and workforce participation with this.”

Gray Matters Capital has partnered with consultancy firm, ZingerLABS; behavioral architecture firm, Final Mile Consulting; Amazon’s AWS Activate and angel investor network, Indian Angel Network (IAN) for this program. It will look to select 8 participants in the first cohort of the GMC Calibrator and will keep the application window open until 5th May,2018.

"Encouraging startups in the 'Learning to Earning’ space will have a huge impact in bridging the skill shortage in India. In addition, the void such startups can fill by nudging learners to complete their education is immense. Indian Angel Network will be actively assisting the GMC Calibrator team to turn these fledgling startups to promising enterprises," said Padmaja Ruparel, President & Co-Founder, Indian Angel Network (IAN) & Founding Partner, IAN Fund

Highlighting the importance of such an accelerator program in the Edtech space, Anurag Vaish, Co-Founder, Final Mile Consulting said, “We see that retention rates on edtech platforms is on an average less than 15% which eventually translate into poor learning outcomes. There is an urgent need to solve this. We see that the GMC Calibrator, with its uniqueness of being focused on applying principles of behavioral design to enhance user engagement on mobile apps and digital platforms, is an attempt in doing so.”

Who Can Apply?

  • Gray Matters Capital is receiving applications from India based organizations operating in the education and skill building sector focused on improving access to quality education (Pre-KG, K12, Test prep), imparting 21st century skillsets, preparing learners for the future of work and those facilitating life-long learning.
  • Applicants can also be enterprises catering to the growing 'gig economy' as well as those with solutions for women and girls that help bridge gender gaps in education and workforce participation
  • Every applicant needs to have a digital / mobile based solution in the above listed categories

Enterprises will go through a rigorous selection process by an esteemed jury led by Archana Priyadarshini, Partner, Unicorn India Ventures;Parag Dhol, Managing Director, Inventus; Savitha Singh, Global IT leader and Retail technologist among others.

Selected enterprises for the cohort can access up to $ 35,000 worth growth voucher based customized one-on-one expertise on user engagement and product strategy. The objective is to solve a specific product challenge in the six months of the program which can help in them scaling up and gain traction of the targeted users.

The top 2 enterprises in the cohort with the highest potential for impact will win a cash prize of $ 30,000 and $ 20,000. At the end of program, the cohort gets to pitch to a network of investors for funding.

“Designing for User Engagement is a deliberate endeavour that can increase both impact and value of products and services. The GMC Calibrator will help enterprises journey beyond user acquisition to ‘User Engagement’”, said Bhanu Potta, Founding Partner – ZingerLABS, who will serve as a mentor to the cohort.

The GMC Calibrator does not charge any participation fees.

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