EdTech Startup 'Little Einsteins Preschool' Expands its Footprint to the USA Market

EdTech Startup 'Little Einsteins Preschool' Expands its Footprint to the USA Market
  • Will be investing USD 5 Million to enhance foreign language programs, AR technology for interactive and engaged learning, AI and ML solutions for customized learning and to expand its partner support ecosystem in the international market.
  • The preschool to grow aggressively by setting-up around 10 centers in Minnesota & Texas in the next 6 months.
  • With over 61 pre-school centers in India and 7 centers in international markets, Little Einsteins is the fastest growing preschool in India.
  • Little Einsteins preschool is the first Indian preschool to expand across Seven countries in the world establishing a presence in the United States of America, Finland, Nepal, United Kingdom, South Africa, India, and the Philippines.

Mumbai, 13th June 2019: India’s fastest growing preschool, Little Einsteins announced its foray into the American market, making the USA the seventh country of its expansion.

The preschool will be anchoring their presence in the USA by opening their initial centers in Minnesota and Texas. The institute will be investing USD 5 Million over the next 12 months towards enhancing foreign language programs, introducing AR technology for interactive and engaged learning, to provide AI and ML solutions for customized and personalized learning for each child and to expand its partner support ecosystem in the international market.

With this, Little Einsteins preschool is moving on an upward growth trajectory, strengthening its network in India as well as the international market. The USA being home to a lot of Indians, Little Einsteins aims to capture the Indian origin audience in America.

Talking about the expansion, Mr. Vinit Srivastava, Co-Founder, Little Einsteins, said, “Little Einsteins is rapidly expanding and is establishing its presence in America. We would be setting-up around 10 schools in the USA by the end of 2019. Little Einsteins have been a pioneer in providing preschool education under Multiple Intelligence Framework, fostering an environment of creative, critical and divergent thinkers.”

Ms Kopal Maheshwari, Founder and Chairperson, Little Einsteins, said, “Building personalized development for each child via Artificial Intelligence is key for us. We ensure that our preschoolers get access to the best technology and are prepared for the future. Our preschool pedagogy is unique and strongly believes in customization of the curriculum based on the learning curve and style of each child. We ensure that our children are developed as global citizens with awareness and respect for every culture.”

Vinit further added, “We plan to strengthen our ecosystem of partners who are equally excited and supportive of our initiatives. We ensure that our franchisee development program is not just feasible but also lets the franchise partners be passionate and creative in education. Over the years we have witnessed zero franchisee mortality, with a lot of our franchisee partners expanding to multiple centers. Our philosophy of ‘Partners first’ and industry defining MIMS model (Minimum interference and Maximum Support) has helped us develop an ecosystem of partners.”

About Little Einsteins

Little Einsteins preschool was founded by entrepreneur couple Ms. Kopal Maheshwari and Mr. Vinit Srivastava. Little Einsteins preschool chain’s proprietary pedagogy is broadly based on Multiple Intelligence, STEM and 21st century skills.

Little Einsteins fosters learning environments that are child-centric and are focused on personal skills development. Little Einsteins has also been one of the first preschools to introduce a coding and foreign language curriculum for pre-schoolers, which is captivating the young minds into the field of technology. Little Einsteins prepares a child to be creative, critical, and divergent thinkers who are able to really ‘think outside the box.’ At Little Einsteins preschools, the mission is to ensure that education is specific to a child’s need where the emphasis is on how to learn. In the years 2012 and 2016, Little Einsteins ranked as top 10 preschool chains in India and in 2019 was awarded as Emerging Top Preschool brand in Asia.

Little Einsteins has pan India operations with over 61 centres and uses their unique entrepreneur friendly franchisee program for expansion.


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