EdTech for Bharat

The Indian education market is forecasted to reach US $225 billion by the fiscal year 2025. While India's EdTech market is expected to reach US $3.5 billion by 2022 and US$10.4 billion by 2025 in comparison to US$2.8 billion in 2020.

In 2020 alone, Indian EdTech start-ups received a total of US$2.22 billion, up from US$553 million in 2019. Needless to mention, it presents a lucrative opportunity for monetization. 

However, there has always been a significant gap in learning levels due to monetary, social, and geographic factors in Tier I, Tier II, Tier III cities, and beyond. As a result, the country has been missing out on its untapped human capital from the non-metro cities.

Poll - 1 T2 and T3 targey market

Community Poll

Focusing on the EdTech landscape, the recent webinar EdTech for Bharat: Understanding the Market Beyond the Metros highlighted the challenges and opportunities an EdTech startup may encounter and answered some of the major concerns in the EdTech industry.

The speakers shared their journey from being newbies to EdTech industry veterans and what the future holds in the webinar.

Powered by AWS, the EdTech for Bharat: Understanding the Market Beyond the Metros was moderated by Utkarsh Lokesh (CEO & Editor, EdTech Review) and joined by experts like Namita Dalmia (Partner, Enzia Venture), Madan Padaki (President- TiE Bangalore and Founder -1BRIDGE), Abhishek Gupta (Co-Founder and CEO, NavGurukul), and Jairaj Bhattacharya (Managing Director, ConveGenius Group)

Utkarsh Lokesh, the moderator, began the webinar by asking Namita Dalmia how she and her organization, Enzia, see the EdTech landscape. Where does she think Indian EdTech has reached? How big is the opportunity beyond metros?

Namita Dalmia (Partner, Enzia Venture), sharing her experience in the EdTech space, said, “in 13 years, EdTech has evolved tremendously in all perspectives. From unicorns to new startups, revenues, customers, everything has improved. However, this is just the tip of the iceberg; there are still many challenges and opportunities ahead.”

Namita also said that education in its more accurate sense is about achieving academic excellence and productivity in life and developing interests, hobbies that contribute to an individual’s success.

“We are yet to tap into the true potential of the Indian EdTech market as we are currently focused on the metros,” Namita added. “A layer of diversity needs to be added for better outcomes; e.g., we need to reach out to vernacular regions. There are gaps in formal and informal schools; those spaces need to be filled.”

Watch the webinar


Utkarsh further asked Namita, what are the criteria for entrepreneurs working in this field, particularly in non-metro areas? What suggestions do you have for them?

Highlighting her organization’s thesis-based approach to investors in some sectors, Namita said that “the time for mobile vernacular has come” and that it’s the right time to disrupt the Indian EdTech sector, especially in non-metro cities.

“Results-based skills must be a priority for entrepreneurs,” she added. “A balanced, ambitious approach is needed to cater to the massive EdTech sector in the country.”

For Enzia, said Namita, "the definition of entrepreneurs and their results matrix is most important. It is essential to understand how entrepreneurs have planned their business models and their objectives in their journey of building long-lasting businesses."

She further added, "The greatest learning from offline education world is that the biggest institutions have been built on their reputation to help people achieve their dreams. This will also be true for edtech, present-day businesses and startups. It will be important to define and measure real outcomes in a simple, agile and robust manner; it will be necessary to leap from creating a business to a long-term business."

"Abhishek Gupta (co-founder and CEO, NavGurukul) - agreed with Namita, saying that “entrepreneurs should focus on life outcomes rather than learning outcomes.” He explained with an example: ...watch the complete panel discussion

In the same vein, Madan Padaki (President - TiE Bangalore and Founder - 1BRIDGE), giving the example of LabIn App innovation, mentioned some key points to remember for those wishing to work in the EdTech sector. “Entrepreneurs need to understand there are five players - the user, the beneficiary, consumers, customers, and influencers. Entrepreneurs need to work on meeting their demands and needs, and configure the business model accordingly.”

The panel also responded to the following questions:

  • Why do most of today’s EdTech space focus on test preparation and the switch from offline to online education?
  • Is it because of quick money, the demand, or is it the easiest way to solve problems?
  • What are some ways we can partner with Government schools? How to enter the space? What is the bureaucracy interested in? What challenges do you face?
  • What is the investor mindset for an EdTech B2B (Institution sales driven) startup? Given that all successful public EdTech businesses are well funded because of their non-linear growth curves, as expected from a sales-oriented EdTech organization?

Poll - 2 Government initiatives

Community Poll

The panelists closed the webinar by discussing their perspectives on building their EdTech solutions/services vs outsourcing, especially in the initial years.

Abhishek Gupta responded by saying that one key factor in running a business is that “you must partner on technology” if you have the option. In terms of building your EdTech products or solutions vs outsourcing, this entirely depends on organizational capability. E.g., we had enough engineering soft wares, so we had it to build EdTech solutions in our way, but some entrepreneurs fundamentally have more exposure to non-technical skills and find it easier to outsource for technology and focus on other skills.”

Watch the webinar

Watch the detailed panel discussion as the speakers respond to the questions from the moderator and the audience. Get access to the investor-entrepreneur insights, webinar polls & stats, questions and key takeaways.

This webinar was supported by the AWS EdStart program. Click here to learn more about the program.

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If you would like to host a webinar with EdTechReview please get in touch with us on sales [at]EdTech review[dot]in

About the Author
Author: Saniya Khan
Saniya Khan I am Saniya Khan, Copy-Editor at EdTechReview - India’s leading edtech media. As a part of the group, my aim is to spread awareness on the growing edtech market by guiding all educational stakeholders on latest and quality news, information and resources. A voraciously curious writer with a dedication to excellence creates interesting yet informational pieces, playing with words since 2016.

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