Educational Toymaker PlayShifu Raises $7M to Build Engaging AR Experiences for Kids

Growing educational toys maker PlayShifu announced that it has raised a Series A funding round of $7 million to create engaging and immersive augmented reality experiences for children.

The funding round was led by Chiratae (formerly IDG Ventures India), Inventus Capital, and Bharat Innovation Fund (BIF). Existing investor IDFC-Parampara Fund also participated in the round.

Founded in 2016 by Vivek Goyal and Dinesh Advani, graduates of Stanford GSB and IIT Kharagpur, PlayShifu creates engaging and immersive augmented reality experiences for children that encourage early Science, Technology, Engineering, and Math (STEM) learning.

Goyal and Advani

 Image source

With the fresh funding, it has raised $8.5 million to date, PlayShifu has an aggressive strategic plan in place to expand on its tech prowess. The US and Bengaluru-based startup said that it will continue to focus on tech innovation, research on unique physical and digital interactions, and new product developments. PlayShifu also plans to significantly update current products and expand its diverse retail presence from 15 countries to 30 countries in 2020 and beyond.

Excited with the latest funding the company received, Vivek Goyal, CEO of PlayShifu, said in a statement,

“We are extremely excited to have investors onboard who are highly focused on consumer tech, in our journey to make early learning fun and accessible to children around the world."


"We have an exhaustive product pipeline, an incessantly creative and passionate team of innovators, and now, the right partners to make an extremely positive impact on the educational foundations of generations to come.”

PlayShifu’s first flagship product, Shifu Orboot, is an AR-based globe that promises kids adventures around the world. Its user base has crossed 250,000 kids worldwide. The company also plans to shortly launch a new version of Orboot with features like student profiles and progress tracking, a dedicated portal for teachers and detailed lesson plans among others.


Image source

The latest addition to the startup’s product lineup is Shifu Plugo. It aims to help kids improve STEM skills with super-fun characters, captivating storylines, and enriching play methods through a combination of classic physical consoles with new-age digital interactions. PlayShifu currently offers two consoles - a building blocks game called Plugo Link and a math-focused Plugo Count. It plans to introduce four more by the end of 2019, which include a vocabulary game Plugo letters, rhymes-focused Plugo tunes, and a steering wheel game Plugo steer.

Speaking about its innovative products and future strategy, Dinesh Advani, COO of PlayShifu, said,

“We are experiencing incredible demand from international markets across the world, purely due to the reason that our innovative products make early learning agnostic to markets and languages. Our products make an instant connection with kids and parents alike. We now have the tools at our disposal to execute against an even more impactful retail strategy and presence, while we continue to strengthen our position as the segment leader and disruptor in the edtech space.”

Executive director of Chiratae, Karthik Prabhakar, also issued a statement on its latest investment in PlayShifu saying,

“PlayShifu is targeting the multi-billion dollar augmented reality industry with its unique proposition of an enriching learning environment for kids coupled with fun. Vivek and Dinesh, along with their team, have built a solid product roadmap to capture a significant market share in this segment in the U.S. and European regions. Having backed the team early on, this round of funding will boost the product line and offer more such engaging and immersive experiences for their audience."

At present, PlayShifu has a retail presence in key markets and countries around the world, including the US, Canada, UK, Poland, Germany, Dubai, Japan, India, Russia, Hong Kong and South Africa. Hope, with the latest funding, the company will be able to expand its presence further.

About the Author
Author: Stephen Soulunii
Stephen Soulunii No more a student, but love to learn. Not a teacher, but care about how students are taught. Not an educator, but want everyone to be educated. Not a social worker, but desire to see change. Not a reformer, but always want to see a better world. The author believes that only sound education can bring a better future, better world and technology can help achieve a lot in this field.

Like what we do?

The Latest EdTech News To Your Inbox

Follow us:



Latest EdTech News To Your Inbox

About ETR Community

EdTechReview (ETR) is a community of and for everyone involved in education technology to connect and collaborate both online and offline to discover, learn, utilize and share about the best ways technology can improve learning, teaching, and leading in the 21st century.

EdTechReview spreads awareness on education technology and its role in 21st century education through best research and practices of using technology in education, and by facilitating events, training, professional development, and consultation in its adoption and implementation.


-> Read More

Join the EdTech Community

Subscribe and Join the 100,000+ members who trust us...

I find every news, reviews very informative and interesting. This site is indeed a great site for both teachers and learners. Thanks to EdTech for creating such an enriching site on education. Hats off!!
- Regin Brown, Educationist and Blogger, United Kingdom

My group likes this site because it's so up-to-date and has tons of relevant articles.
- Angela Giuliano, Teacher, New Mexico

Your write ups and articles ignites the minds making them receptive to the whole new wealth of EdTech.
- Jagat Rana, Parent, India

EdTechReview has some great resources for teachers who need to get some ideas about technology in the classroom.
- Loretta Wideman,Teacher, East Africa

EdTechReview keeps educators up to date with trending tech savvy terms relative to the discipline.
- Dr. Ingrid Rizzolo,Education Professional, Curriculum and Instruction Designer, New York City Area

-> Read More

Go to Our Client List

Adobe Avaya Bettasia Bonio Campus Management CK12 CKS Evernote IBM Intel IQPC Kidzania McGraw Hill Moodle Moot USC Rossier CMR University The British School Canadian International School Pathways Ridge Valley

Subscribe to our Newsletters...