Streaming Platform Voot Partners with Edtech Firm upGrad to Provide Edutainment Content to New-age Audience

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Online video streaming platform Voot has expanded its content library to provide edutainment content videos to new age audience.

The on-demand streaming platform has partnered with edtech firm upGrad to provide education content videos to enhance students’ learning experience amidst COVID-19-triggered lockdown. The association opens a doorway for consumers and working professionals to seamlessly access entertainment and education videos, all under one roof.

Voot provides hours of exciting entertainment content across formats and genres. As part of the new partnership, the Viacom’s 18 OTT platform will host a dedicated upGrad segment on its app, which will unleash its viewers into a pool of informative content around the new-age domains of data science, blockchain, and tech and management, all curated by upGrad’s in-house content team to help working professionals enhance their employability quotient.

Speaking on the partnership, Akash Banerji, Head- AVOD business, Voot, said,

“In these times, with digital assuming a decisive role in a user’s life, our objective with Voot is to deliver a truly enriching and inclusive content slate that elevates the user experience and engagement. Blending our entertainment proposition with learning through this partnership with upGrad is not only an innovative solution for young minds, but also enables us to widen our reach and user base.”

Under the initiative, industry experts will offer young working professionals and students insights on diverse topics. For this, the playlist will also include new-age anecdotes in the form of snackable videos and sessions hosted industry leaders and Subject Matter Experts (SMEs). Additionally, the segment will include upGrad Shotgyaan, Crash course in data science and a recently curated interesting list of Work From Home (WFH) tech tips as starters with frequent additions being made to the binge-watch content library.

Commenting on the partnership and expressing his excitement on the development, Gaurav Kumar, President, Corporate Development, upGrad, said,

“Young India is hooked on to the OTT platforms for their daily dose of entertainment and therefore, it is exciting to have a special window that seamlessly lands them to a new-age upskilling content playlist that will add up to their professional growth at large. With our insightful storytelling format and innovative execution, we look forward to shedding the stereotypical emotion attached with education of being serious.”

Meanwhile, OTT video platforms and edtech startups continue to witness an unprecedented growth as consumers across demographics and geographies opt for the digital route to access education and other services in view of the COVID-19 pandemic.

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About the Author
Author: Stephen Soulunii
Stephen Soulunii No more a student, but love to learn. Not a teacher, but care about how students are taught. Not an educator, but want everyone to be educated. Not a social worker, but desire to see change. Not a reformer, but always want to see a better world. The author believes that only sound education can bring a better future, better world and technology can help achieve a lot in this field.

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