ClassTag, an edtech startup providing parent-teacher communication tools, has raised $5 million in seed funding to expand operation and its business reach, the company has announced recently.
The New York City-based startup secured the funds from a group of investors that include AlleyCorp, Contour Ventures, Founder Collective, John Martinson, Newark Venture Partners, Smart Hub and TMT Investments.
Founded in 2015 by Vlada Lotkina and Jason Olim, ClassTag provides a simple and free communication platform for parents, teachers and school leaders, with automated translation in multiple languages and channel. It allows parents to access information on events, field trips, volunteer opportunities, donation requests; and teachers to engage with parents, schedule parent-teacher conferences, share resources, as well as receive much-needed funding healthy, happy and wholesome brand sponsors.
ClassTag provides a platform that makes parent-teacher communication just work for everyone. Believing that when parents are partners in their kid’s education, everyone wins, the startup transforms the way teachers connect with parents, allowing them to save time and focus on most important areas – classroom education and activities. The startup claims to currently serve over two million parents and teachers across 25,000 schools in the United States.
With ClassTag, teachers can reach parents in over 60 languages through multiple channels and both online and offline. Parents can get communications, without downloading an app, in their preferred channel via SMS, email, apps or web. ClassTag’s smart messages reach parents on any device and in whichever language they prefer.
The platform also allows teachers to look at a parent engagement dashboard to see which families are more engaged, and which may need extra pings or attention and act accordingly. ClassTag also supports remote learning in early education and elementary, engaging parents in the educational process with scheduling, classroom management, communication and learning tools.
Needless to mention, ClassTag makes money by letting educational and family-friendly companies advertise on its platform. In general, an edtech platform pumping out advertisements has the chance to raise concerns for parents, but it is said that the matter is less controversial for ClassTag as the platform is not for children.
According to Crunchbase, ClassTag has raised a total of $11.6 million in funding over seven rounds. The New York-based company had last raised $3.6 million in additional seed funding from Contour Ventures, Founder Collective, John Martinson, Newark Venture Partners, Smart Hub and TMT Investments in February 18, 2020.
With communication tools all in one platform, ClassTag is like a window into the classroom and virtual fridge door all in one.