SSB Acquires Affinaquest

SSB, a data management and analytics company serving higher education, collegiate athletics, nonprofit, and sports organizations, recently announced its acquisition of Affinaquest, the industry’s leading higher education advancement software provider on the Salesforce platform.

Affinaquest is the only Salesforce-based independent software vendor (ISV) that focuses exclusively on college and university advancement.

As part of the deal, Affinaquest team members will become part of SSB, and the company will retain the Affinaquest software brand.

Affinaquest's innovative cloud-based advancement software was developed over 30 years by a leading team of CRM and advancement-specific experts and designed from the perspective of both back-end administration and front-end tools for fundraisers. Affinaquest offers critical functionalities such as management of prospects, memberships, volunteers, and campaigns as well as gift processing, biographical and demographic contact data, and reporting and dashboards, all designed around the unique needs of advancement. Additionally, Affiniquest brings extensive CRM experience to further support SSB's leading solution for sports, entertainment, and collegiate athletics.

The synergies between SSB's proprietary data management platform and matching gift solutions and Affinaquest create an advancement ecosystem that grows fundraising, enhances donor engagement, and improves operational efficiencies, according to a press statement issued by the company. SSB and Affinaquest have driven over $3 billion in fundraising this past year and offer an in-house team of experts who collectively possess hundreds of years of experience in the advancement sector.

Issuing a statement on the acquisition, Mike Banville, CEO of SSB, said,

"With the acquisition of Affinaquest, SSB now offers the most comprehensive suite of software solutions on the market to power the fundraising operations of higher education and nonprofit organizations. We are committed to driving innovative solutions that further our clients' missions while also forming deep and lasting relationships with key constituents and donors."

SSB currently works with higher education institutions across the country, including more than half of the universities in the Power Five Conferences. With the Affinaquest acquisition, SSB will expand its portfolio to include elite institutions such as the UMass Foundation, Carnegie Mellon University, Vanderbilt University, Washington University in St. Louis, Arizona State University Enterprise Partners, Barnard College, Providence College, and the University of Pittsburgh.

Jeffrey Shy, Founder of Affinaquest, said,

"Our decision to join forces to serve our clients better came about after discovering the rich synergies that exist between our respective solutions. I look forward to working with SSB as a board member and strategic advisor in the mission to drive growth that will benefit advancement and nonprofit organizations."

Denver-based SSB has earlier acquired HEPdata, the industry's leading matching gift solution and employment data provider, in September 2019.

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About the Author
Author: Stephen Soulunii
Stephen Soulunii No more a student, but love to learn. Not a teacher, but care about how students are taught. Not an educator, but want everyone to be educated. Not a social worker, but desire to see change. Not a reformer, but always want to see a better world. The author believes that only sound education can bring a better future, better world and technology can help achieve a lot in this field.

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