Early Learning-focused Company BEGiN Acquires Kids Subscription Service Little Passports

BEGiN acquires Little Passports

BEGiN, an award-winning company focused on early learning, has recently announced that it has acquired Little Passports, the activity kit subscription service known for awakening kids’ curiosity about geography, culture, science, and arts.

The New York-based company, however, did not disclose the amount of the deal.

Founded in 2009, Little Passports’ award-winning subscriptions ignite curiosity, explore new ideas and places, and celebrate cultures with globally-inspired experiences, hands-on art and science activities, and stories for kids ages 3 to 10. The company currently has five subscription programs and a line of complementary standalone toys, games, and activities kits. Little Passports has delivered more than 10 million activities worldwide to families looking to expand their children’s interest in the world around them.

Designed in conjunction with professional educators, award-winning writers, and kid testers, Little Passports’ products have earned the company numerous awards, including the Parents’ Picks Award and Academics’ Choice Award.

Commenting on the acquisition, Neal Shenoy, Co-founder & CEO of BEGiN, said,

"We’re thrilled to have Little Passports join the BEGiN family. Parents are looking for comprehensive solutions that engage their children in learning. The acquisition of Little Passports expands our existing digital, classes, and tutoring offerings with the addition of creative, hands-on play."

Little Passports supports BEGiN’s mission to deliver engaging and enriching solutions for children and their families during the most critical years for education across digital, physical, and experiential mediums, according to a press statement. The acquisition also furthers BEGiN’s efforts to expand its consumer distribution footprint through Little Passport’s recent launch in over 1,000 Target stores nationwide.

Amy Norman, Founder & CEO of Little Passports, said,

"It’s more important than ever that families have a multitude of enrichment options to help their kids develop critical skills while opening their minds, inspiring their curiosity, and igniting their imagination. We are eager to join BEGiN in cultivating more opportunities for kids to have fun learning. BEGiN is innovating on solutions that empower kids to develop both foundational skills and an array of interests that are so critical to becoming well-rounded individuals."

Sid Mathur, Executive Chairman of BEGiN, said the acquisition of Little Passports accelerates its ability to be a trusted partner to parents in helping prepare their children for school and life.

BEGiN is an award-winning education company focused on early learning. Its mission is to offer children the best start possible through memberships that combine digital, physical, and experiential learning. Its all-inclusive solutions include offerings from HOMER, KidPass, codeSpark Academy, and Little Passports.

The company has served more than 4 million families to date. BEGiN is backed by the most recognized names in early childhood development, including LEGO Ventures, Sesame Workshop, and Gymboree Play & Music.

About the Author
Author: Stephen Soulunii
Stephen Soulunii No more a student, but love to learn. Not a teacher, but care about how students are taught. Not an educator, but want everyone to be educated. Not a social worker, but desire to see change. Not a reformer, but always want to see a better world. The author believes that only sound education can bring a better future, better world and technology can help achieve a lot in this field.

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