Knewton- Personalization at Massive Scale

Knewton- Personalization at Massive Scale
Education improves one’s knowledge, gives one a broader view of the world around us and how things work, reduces the social and economic disparity, thus propagating equality and also raises one's self esteem. It’s a fundamental human right and as important
 as the primary basic needs.

But when we look into statistics, only 22% of the world's children finish high school and only 55% finish sixth grade. To overcome this criticism, many EdTech startups are working to create awareness on education and also giving different technological approaches to enhance our education system. Knewton is one of the EdTech startups whose mission is to enable others to provide high-quality educational experiences to more students around the globe. Let’s learn more about it.

Knewton is the world's leading adaptive learning company that partners with pioneering learning companies, publishers, content providers, and educational institutions to enable personalization at massive scale. It provides its partners with an infrastructure platform that leverages advanced technology and data science to improve educational experiences for every single student using Knewton-enhanced learning materials.

There is no doubt that Knewton’s technology boosts up students’ achievement, that’s why some of the world’s most innovative learning companies are using it. Let’s have a look at Knewton’s work, sample implementations and partners.

How it works:

Knewton API acts as a flexible data layer between partner products and the Knewton platform. Knewton’s technology can be added to new or existing digital learning products to accommodate a variety of course flows.


Macmillan Education

Triumph Learning

Houghton Mifflin Harcourt

Wiley Global Education

Interesting things about Knewton:

Big Data Takes Education :

Computers play a significant role in Education. With more than 70,000 students, Arizona State was the largest public university in the U.S., but it felt difficulty  in educating a sea of people with insufficient budget and funding. The administrators went looking for more efficient ways to enhance education and decrease student dropouts for particular courses like Math. Administrators made a big move by meeting Knewton’s team. Last year some 50 instructors coached 7,600 Arizona State students through three entry-level Math courses running on Knewton software. By the fall of 2014, ASU aims to adopt six more courses, adding another 19,000 students a year to the adaptive-learning ranks.

Estimated Reach:

At the end of 2012, Knewton was reaching 500,000 students. A few months back, Knewton partnered with a few of the best innovative services namely Macmillan Education, Triumph Learning, Houghton Mifflin Harcourt & Wiley Global Education. Now by the end of this year, Knewton will be reaching five million students and this number is likely grow as the company produces programs to cover other core subjects, like Reading. A partnership with Houghton Mifflin Harcourt will bring adaptive learning technology to nearly every school district in the country.

Adaptive Learning :

Through deep and sophisticated analysis of students’ performance data, Adaptive learning includes software programs for teaching Math, English, Science, or other subjects that constantly adjust to the learning of students, giving them the right piece of content at the right time to help them achieve mastery in the subject as quickly and thoroughly as possible. This is a key to many educational solutions and can be done by Knewton which has a deep knowledge on how a student learns. Its ultimate goal is to develop a learning profile for every student — a sort of anonymous permanent record that travels from school years through college and on to employment.

Applications :

Knewton enhances learning experiences in many subject areas.

Every Knewton enhanced product improves learning outcomes by providing adaptive learning experience.

Knewton’s Blog:

Knewton’s blog is an awesome collection of numerous articles on adaptive learning, educational technology and implementations of Knewton.

By the way Knewton is building something big, and they want to hear from you educators and teachers across the globe! Join them here:

We hope this information is useful for you to know about a great EdTech startup, Knewton which has already left its mark in the field of education. We’d like to know your personal views as well as your ways of using adaptive learning technologies. And if you know a few startups like this, please feel free to share with us in the comment box.

About the Author
Author: Santosh Bhaskar KWebsite:
Devotee of Dr. Abdul Kalam. Following his path of Creating Creative Education in India. Contributing my works in "India Vision 2020". Former EdTech Blogger/Researcher at ETR India

Like what we do?

The Latest EdTech News To Your Inbox

Follow us:


Subscribe to our Newsletters.