Pintarnya Raises $8M Seed Funding for its Blue-collar Jobs Platform

Pintarnya Raises $8M Seed Funding

Indonesian blue-collar jobs platform Pintarnya has raised $8 million in the second tranche of its seed funding from East Ventures and Vertex Ventures Southeast Asia and India (VVSEAI).

The latest round brings the Jakarta-based company’s total funding to $14.3 million.

Founded in 2022 by Nelly Nurmalasari, Henry Hendrawan, and Ghirish Pokardas, Pintarnya is a one-stop digital platform that helps blue-collar workers find relevant job opportunities based on their skill sets and location. The platform uses a data-driven approach to connect job seekers to employers, considering various parameters including but not limited to the job requirements, their location, and their skillsets.

Since its launch, Pintarnya has connected more than 6,000 employers with more than 100,000 job seekers looking for opportunities in the food and beverage (F&B), retail, logistics, and hospitality sectors.

Speaking about the platform, Co-founder Henry Hendrawan said,

"We want to thank East Ventures and Vertex Ventures SEA & India for their strong vote of confidence and we are thrilled to have them join our mission. Several sectors have seen exponential growth in Indonesia post-COVID, resulting in a huge opportunity for both job seekers and employers. We are keen to be the platform of choice that facilitates supply-demand matching for both sides and provides access to better financial services to blue collar workers through better digital identity and verifiable employment history."

According to Henry, the new funding will enable the company to grow its ecosystem of job seekers and employers across different cities in Indonesia. The company will further invest in technology and data capability as its key value-add to facilitate an efficient job search process for both candidates and employers.

Willson Cuaca, Co-Founder & Managing Partner of East Ventures, who will also be joining Pintarnya as a board member, said,

"There is a huge opportunity in empowering millions of the region’s blue-collar workers in their quest to get better employment and livelihood. The opportunity comes with a lot of difficult pain points along the user journey but we believe Pintarnya is the right team that can crack this problem. They have the proven experience of building and scaling business-to-consumer (B2C) marketplace and financial service products in Indonesia. They are making fast progress and we are looking forward to further excitement by the team."

Joo Hock Chua, Managing Partner of Vertex Ventures SEA and India, added,

"The current practices for grey collar workers to find jobs and for employers to hire the right workers in Indonesia are rather inefficient and can even be considered antiquated. Pintarnya is solving these problems using technology and data to enable significantly more efficient and cost effective job searching and hiring. We are excited to partner this outstanding team of Nelly, Henry and Ghirish to help the working class to find employment and access to financial services not previously available to them."

Pintarnya has previouslyraised $6.3 million from General Catalyst, Sequoia Capital India, and prominent angels in May this year.

About the Author
Author: Stephen Soulunii
Stephen Soulunii No more a student, but love to learn. Not a teacher, but care about how students are taught. Not an educator, but want everyone to be educated. Not a social worker, but desire to see change. Not a reformer, but always want to see a better world. The author believes that only sound education can bring a better future, better world and technology can help achieve a lot in this field.

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