Aptech Limited, a pioneer in the country’s non-formal vocational training business, recently unveiled “Creval,” a first-of-its-kind, AI-powered creative evaluation tool that blends generative AI with human expertise to evaluate visual creatives in real-time. The newly introduced application protects a creative professional’s artwork by leveraging Amazon Bedrock capabilities such as model selection, customization, security, privacy, and safety guardrails.
Creval marks an important milestone in integrating generative AI into the education and creative arts industries, and it is now available to creative professionals and aspiring artists worldwide. In an age fueled by creativity, artists in the media and entertainment industries are continuously looking for ways to improve their craft and generate high-quality work. The platform is a generative AI-powered tool that offers targeted and thorough feedback, complete analyses, actionable insights, and a composite score to meet this demand. It evaluates various visual arts, including animation, 3D, graphics, photography, etc.
Sandip Weling, Chief Business Officer, Global Retail Business, Aptech Limited, shared his thoughts about the recently launched too:
Creval is another milestone in our journey of using the power of generative AI to revolutionize education and training and setting a new benchmark for creative learning in India. By harnessing the power of generative AI from Amazon Bedrock’s capabilities, we’re equipping our students with tools to excel in their fields by offering them a standardized and interactive feedback mechanism. Creval isn’t just an evaluation platform; it’s a personal mentor for every aspiring artist and creative professional. The new Creval product aligns with Aptech’s commitment to unleashing generative AI’s potential in preparing students and aspirants for every possible future. This innovation will empower students and aspirants to refine their craft like never before, providing them with valuable insights and guidance throughout their learning journey.
Key Features of Creval
- Comprehensive Evaluations: Creval analyzes submitted artwork thoroughly, offering precise and insightful evaluations tailored to the unique demands of animation, VFX, gaming, and digital design.
- Supportive Feedback: Artists receive tips and feedback to enhance their creative skills. The feedback emphasizes growth and improvement, making it an indispensable tool for learners and professionals.
- Detailed Reports: Creval generates downloadable reports that serve as a ready reckoner for artists. These reports are designed to provide clear, actionable insights, making them valuable for refining current projects or guiding future ones.
- Accessible as an e-commerce platform: Creval is accessible and available for students of Aptech Limited and its training brands, as well as externally to creative professionals, aspirants, and individuals looking to make a mark in the creative industry.
- Your Art’s Digital Guardian: Amazon Bedrock allows responsible AI usage through configuration for content filtering, protects user privacy by processing data in isolated environments, and ensures that user input and model outputs are not shared with any foundation model (FM) providers to train their models.
Kanishka Agiwal, Head – Service Lines, Public Sector, AWS India Private Limited, added:
Generative AI is a powerful technology that reinvents customer experiences, enhances productivity, and accelerates innovation. By powering Creval with Amazon Bedrock, Aptech and its training brands are re-imagining how generative AI can boost ideation and productivity in the creative arts field and enable educators and students to work smarter and faster. Amazon Bedrock offers a choice of industry-leading foundation models and built-in features for responsible AI, enabling Creval’s users to develop artwork creatively while protecting their intellectual property. This is an exciting example of how generative AI can augment human skills and potential.
Creval’s user-friendly workflow ensures a seamless experience from start to end.
- Access the Platform: Users log in via Creval’s intuitive web-based platform.
- Enter Details: Users personalize the experience by entering relevant information.
- Purchase Credits: Users buy evaluation credits tailored to their specific needs.
- Upload Artwork: Users submit their creative work for analysis.
- Review Results: Users access a comprehensive evaluation report with a score, insights and feedback.
Each step has been carefully designed to minimize effort while maximizing impact, ensuring a smooth journey for artists seeking growth.
Aptech Limited, founded in 1986, has successfully entered various industries, including IT training, media and entertainment, virtual production, beauty and wellness, retail and aviation, and the preschool segment. The company has successfully trained students, professionals, universities, and corporations through its two primary business streams: individual training and the Enterprise Business Group. Individual training includes career and professional development through its various brands, including Arena Animation and Maya Academy of Advanced Creativity (both in Animation and Multimedia), Lakmé Academy powered by Aptech (beauty and grooming), Aptech Aviation & Hospitality Academy, Aptech Learning, and Aptech International Preschool.
