Unacademy-owned Graphy, a software-as-a-service-based platform for content creators, has announced that it has acquired Scenes, a Singaporean community-building platform. According to the company, the acquisition will enable Graphy to expand its product offerings and reach the creator ecosystem. Besides, the deal will help Scenes utilise Unacademy’s resource base, expertise and content library to fuel its growth further.
However, the terms of the current transaction, including the deal size, were not disclosed.
Founded in 2021 by Varun Mayya, Abhinav Arora, and Shashank Udupa, Scenes provides creators with an all-in-one solution for overseeing, moderating, and monetising their communities. The platform allows creators to sell their digital products, organise events, and process payments. The platform is used by top creators such as Sharan Hegde (1% Club), Sourav Jain (Digital Scholar), and more.
Commenting on the deal, Co-founder & CEO of Graphy, Sumit Jain, said in a statement:
The acquisition of Scenes is a strategic move to strengthen our leadership position in the creator economy. Scenes has built a robust community platform for creators, and this acquisition aligns with our vision of helping creators and educators develop and scale their online knowledge business.
Scenes has raised about $50,000 in a seed round. Gaurav Munjal, Co-founder and CEO, is an investor in Scenes. Besides Munjal, Scenes counts Kunal Shah, Blume Ventures (and investor in Unacademy), Better Capital, Tanmay Bhat and Flipkart’s Kalyan Krishnamurthy as its backers. Scenes has a holding entity in Singapore called Avalonmeta Ventures Pte.
Varun Mayya, Co-founder and CEO of Scenes added: Scenes has been an exciting journey.
We’ve partnered with many large creators and businesses over the years. The Scenes product and customers could not have found a better home than Graphy.
Launched in 2020 by Sumit Jain, Sushil Kumar, and Shobhit Bakliwal, Graphy empowers creators and educators to scale their online brands and business by launching online courses and selling them via white-labelled websites and mobile apps. The company claims to have helped over 1,00,000 educators and creators undertake their online courses. It allows users to explore stories, ideas, books and original content through video, audio, images, and quizzes.
In October 2021, Graphy acquired Noida-based EdTech startup Spayee for $25 million. The latest acquisition marks the first buy for Unacademy since the SoftBank-backed EdTech unicorn bought Gate Academy in September last year.
