Without Training & Support, EdTech Startups Are Destined to Fail

Without Training & Support, EdTech Startups Are Destined to Fail

Technology has penetrated deep into the segments of education.

But one thing that is still lacking is the IT literacy level to the best. Saying so, I mean to suggest the importance of training and support with edtech products which is a must for all the budding startups. The reason is that even though people are keen to integrate technology for various purposes they still lack the proper knowledge to use it making it difficult for them to do so. Training Manuals & fancy product videos and overviews are not enough to convince the customer on your product but training and showing the result out of it is definitely going to help you score some cookies on it. 

Check out the following points to understand the importance of training and support for edtech startups!

Nature of the Industry:

When we talk of edtech sector, the nature of industry is such that it demands a little training and support for the end user. The decision making authority is completely different audiences than the end user. So keeping this thing in mind it is important to make sure that the educators are given proper training for the use of product. 

Include Training in the Prior-List:

CEOs are always worried for the cost cutting, making training and support thy last thing on the mind. So all those reading this with edtech startups, one thing is sure training and support is sure shot one important thing that will definitely take you long way. The purpose of providing training and support is to make sure that your product is of some help to the customer and once you are being able to show them that, you’re in the game.     

Empower the Customer with the Training:

Customers are your greatest asset. Put your time, effort and money into training and encouraging your greatest asset. Make sure your training is thorough and sympathetic to the needs of the users. The idea is to present your product as a solution to the needs or problem areas of the user instead of boasting about what all the product is capable of, however, that part comes later. 

Instead of jumping right in with how your product works, start with why your users should be excited about using the product, and, more specifically, what problems they have that your product is going to solve. The better your training is the better chances for adoption and the better chances for renewal at the end of the contract. 

If you can help them see how their peers have leveraged your tool, nothing like it.

End User is not Proficient with the IT Knowledge:

Talking of edtech industry and the various kinds of solution it offers, when it comes to the large part we get in term with the educators who more than often are not very well skilled with the use of technology. Considering this, it is important to provide them with support and training so that they can integrate the edtech solutions for efficient and effective outcomes.

What is your take on the aspect of training and support by the edtech startups?

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About the Author
Author: Priyanka Gupta
Priyanka is a blogger by profession and has an increasing interest to write about the edtech space. While writing she keeps in mind the educators to come up with right resources and ideas which might be relevant for them in relation to effective use of technology in their profession and institutions/classrooms.
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