It’s common to see people turning toward videos over reading text or other forms of content to learn or comprehend something. The consumption of videos among people is rising, especially for educational purposes. Stats reveal that an average viewer spends approximately 17 hours a week watching digital videos in 2023. 92.3% of internet users watch digital videos each week worldwide. This includes all kinds of videos ranging from music videos and tutorials to gaming and influencer videos.
As for educational videos, a survey conducted during the second quarter of 2023 reveals that approximately 46.4 per cent of female and 45.7 per cent of male internet users aged between 16 and 24 years watched online learning videos, including tutorials and how-to videos.
Tech integration and access to video content have changed the dynamics of education, and various elements like online learning, hybrid learning, and on-demand learning have boosted the creation and consumption of educational videos. As per the findings of this survey, the human brain can process visuals faster than written text. It’s no surprise that video resources have completely transformed the educational content landscape, and most educational content creators now prefer creating videos to other formats.
Let’s have a quick look back to understand this shift:
Learning new things has always been one of the primary goals of using the Internet. With broad web penetration, the search engine — Google — became the most popular website. It became clear that individuals wanted to utilize the Internet to learn various things.
With the arrival of YouTube in early 2005, the online video arena influenced the initiation of video consumption for learning purposes. YouTube soon established itself as a valuable tool for learning, whether for professors to upload recorded lectures or for people to teach young kids at home.
Educational videos demonstrating skills like “changing a flat tyre”, “how to tie a tie”, “what is trading”, or “how to code in JAVA”, and “basics of HTML” have become an essential component of the YouTube video ecosystem. People are less inclined to read articles when video tutorials can elaborate on the same concept in a much simpler and more engaging manner.
Therefore, it should come as no surprise that Google eventually acquired YouTube, which is currently the second most used search engine worldwide. With so many people using YouTube to research and study various topics, the average time spent by a person on video consumption peaks at 17 hours a week.
Video consumption has increased in the education sector and across all industries as video provider can benefit from educating their viewer. Stats reveal that music videos are the most popular on the Internet, as nearly half (49.4%) of all Internet users watch them at least once a week. The second most popular type is the “viral” video type, ranging from comedy and memes, watched by just over one-third (35.3%) of global internet users. This is followed by video live streams, with 27.6%, and “tutorial” or “how-to videos”, with 26.4%.
On a vast platform like YouTube, where everyone can watch and post videos, it is impossible to have standards and controls in place that can verify the quality of resources regarding authenticity and reliability. These reasons make YouTube unreliable for the education industry. In addition to this, the never-ending distractions on YouTube (advertisements, recommended videos, and comments) and the overwhelming amount of information deviate the learner from their learning goal.
Also Read: Why Getting the Right Content in Front of Learners Is Not That Easy
A platform that acts like education-specific-YouTube can help. Boclips is one solution that can alter the learning experience from videos and simultaneously ensure reliable and authentic content. Boclips specializes in educational content and offers a library of over 2.5 million educational videos. You can find videos on various subjects, including math, science, history, language arts, and social studies. The platform includes relevant, high-quality, and accurate videos that can provide students and teachers with a seamless education experience. All resources on Boclips are curated by education experts sourced from the top international video content producers, ensuring content authenticity and access to resources aligned with curriculum standards.
Teachers and students can easily utilize the platform for their teaching and learning needs. Students can learn at their pace, accessing resources as required with complete control over play speed, pause/play, etc., as necessary while watching the videos. Teachers can use the platform to share learning videos with students or integrate resources in their lesson plans/online courses or their LMS.
To understand better, let’s look at a few examples of how educators can incorporate Boclips in their teaching journey:
- Flipped Learning: Teachers can use Boclips for their classroom lessons to set up a flipped classroom. They can share the video resources with the students via the Boclips platform or via LMS integration to learn at home. Students can then collaborate with peers and teachers in the class for an engaging teaching-learning session.
- Personalized Learning: Teachers can provide students with a personalized learning experience by sharing custom-curated videos and playlists based on their educational requirements. Students get full control over the video access, and they can watch them anytime, anywhere until they learn.
- Blended Learning: Teachers can use the Boclips Platform to provide students with a blended learning experience. They can use videos to supplement their lessons and provide additional videos to view outside of class. This enables teachers to engage with pupils one-on-one or in small groups for longer periods in school or at home.
With the mission “to make learning captivating for all learners, everywhere”, Boclips has stepped into the realm of AI. They recently launched their first official AI-powered features – “Learning Outcomes” and “Assessment Questions” – on the instructional video pages. These AI features help users in the following ways:
- Learning Outcomes: Using AI, Boclips now generates video content descriptions. Besides the usual video description, many videos will now list highlighted learning outcomes. You can use this list to get a high-level, bulleted summary of the material covered in the video and assess whether it corresponds more precisely with the teaching-learning goals.
- Assessment Questions: Using AI, Boclips now generates assessment questions for videos. Much like the learning outcomes, this feature shows questions that the viewer should be able to answer after watching the video. This works like a quick post-lecture assessment that verifies whether the student understood the topic.
These new features simplify video selection and allow users to choose videos more accurately aligned with the learning-teaching objectives. Further, the assessment of knowledge retention becomes more refined.
Also Read: Understanding How Millennial Students Think Will Help You Serve Them Better
The future of technology in education is bright, and video will play a central role. Boclips is at the forefront of the video-based learning revolution. With a library of over 2.5 million qualitative educational videos across all subjects, the platform can transform the way teachers and students use videos for learning.
